Iconic London Underglow Blurring Primer

Say hello to your new favorite glow-giver: the Iconic London Underglow Blurring Primer! This lightweight, skin-perfecting primer is your secret weapon for that flawless, soft-focus finish. It smooths, blurs, and preps your skin for makeup while adding a gorgeous lit-from-within glow. The result? A flawless base that keeps your makeup looking fresh and radiant all day long.

WHY WE LOVE IT: This primer does it all. It blurs imperfections, smooths out your skin’s texture, and minimizes the appearance of pores for a seamless finish. But the real magic? It leaves you with a beautiful, natural glow that shines through, even under makeup. It’s lightweight, breathable, and doesn’t feel greasy, so it’s perfect for layering or wearing alone on no-makeup days. Plus, it grips your makeup like a pro, keeping your look locked in for hours.

HOW TO USE IT: Start with clean, moisturized skin. Apply a small amount of the primer all over your face using your fingers, a brush, or a sponge. Focus on areas where you want that extra blur and glow. You can wear it alone for a radiant, smooth look or layer it under foundation to take your makeup game to the next level. Pro tip: mix a little primer with your foundation for a fresh, dewy finish that’ll turn heads.