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  • Customize Your Own 3-Piece Beauty Bundle, Not a subscription—shop again anytime you want.

    Customize Your Own 3-Piece Beauty Bundle, Not a subscription—shop again anytime you want.

    Customize Your Own 3-Piece Beauty Bundle, Not a subscription—shop again anytime you want.

    Regular price $30.00 USD
    Regular price Sale price $30.00 USD
    Unit price /  per 
  • Fast Bundle 6-piece makeup set including lip gloss, eyeshadow palette, lipstick, and other cosmetics

    Customize Your Own 6-Piece Beauty Bundle, Not a subscription—shop again anytime you want.

    Customize Your Own 6-Piece Beauty Bundle, Not a subscription—shop again anytime you want.

    Regular price $50.00 USD
    Regular price Sale price $50.00 USD
    Unit price /  per 
  • Innovate the Label 8-piece beauty bundle gift box with makeup and skincare products on sale

    Customize Your Own 8-Piece Beauty Bundle, Not a subscription—shop again anytime you want.

    Customize Your Own 8-Piece Beauty Bundle, Not a subscription—shop again anytime you want.

    Regular price $75.00 USD
    Regular price Sale price $75.00 USD
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Curated Bundles

  • Curated 6-Piece Beauty Bundle – Hispanic Heritage Edition by Innovate The Label, Featuring Trending Latina-Owned Brands

    Curated 6-Piece Beauty Bundle – Hispanic Heritage Edition by Innovate The Label, Featuring Trending Latina-Owned Brands

    Curated 6-Piece Beauty Bundle – Hispanic Heritage Edition by Innovate The Label, Featuring Trending Latina-Owned Brands

    Regular price $30.00 USD
    Regular price Sale price $30.00 USD
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  • Curated 12-Piece Beauty Bundle – Hispanic Heritage Edition by Innovate The Label, Featuring Full-Size Latina-Owned Favorites

    Curated 12-Piece Beauty Bundle – Hispanic Heritage Edition by Innovate The Label, Featuring Full-Size Latina-Owned Favorites

    Curated 12-Piece Beauty Bundle – Hispanic Heritage Edition by Innovate The Label, Featuring Full-Size Latina-Owned Favorites

    Regular price $50.00 USD
    Regular price Sale price $50.00 USD
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  • Deluxe 14-Piece Beauty Bundle – Hispanic Heritage Edition by Innovate The Label, Showcasing Full-Size Latina-Owned Favorites

    Deluxe 14-Piece Beauty Bundle – Hispanic Heritage Edition by Innovate The Label, Showcasing Full-Size Latina-Owned Favorites

    Deluxe 14-Piece Beauty Bundle – Hispanic Heritage Edition by Innovate The Label, Showcasing Full-Size Latina-Owned Favorites

    Regular price $75.00 USD
    Regular price Sale price $75.00 USD
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  • Innovate the Label Divina Beauty Bundle - Must-Have Set

    Innovate the Label Divina Beauty Bundle - Must-Have Set

    Innovate the Label Divina Beauty Bundle - Must-Have Set

    Regular price $30.00 USD
    Regular price Sale price $30.00 USD
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  • Innovate the Label Makeup Bundle for Glowing Skin

    Innovate the Label Makeup Bundle for Glowing Skin

    Innovate the Label Makeup Bundle for Glowing Skin

    Regular price $30.00 USD
    Regular price Sale price $30.00 USD
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  • Innovate the Label Affordable Makeup and Hair Care Kit

    Innovate the Label Affordable Makeup and Hair Care Kit

    Innovate the Label Affordable Makeup and Hair Care Kit

    Regular price $30.00 USD
    Regular price Sale price $30.00 USD
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  • Innovate the Label Makeup Bundle for Beauty Lovers

    Innovate the Label Makeup Bundle for Beauty Lovers

    Innovate the Label Makeup Bundle for Beauty Lovers

    Regular price $30.00 USD
    Regular price Sale price $30.00 USD
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  • Innovate the Label Everyday Beauty Essentials Bundle

    Innovate the Label Everyday Beauty Essentials Bundle

    Innovate the Label Everyday Beauty Essentials Bundle

    Regular price $30.00 USD
    Regular price Sale price $30.00 USD
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Featured Latinx Brands

Discover amazing brands created by Latinx entrepreneurs

Innovate the Label

Innovate the Label

Alamar Cosmetics

Alamar Cosmetics

Queen Cosmetics

Queen Cosmetics

Nopalera

Nopalera

Rico’s Curls

Rico’s Curls

Luna Magic

Luna Magic

Dominique Cosmetics

Dominique Cosmetics

Pinky B Beauty

Pinky B Beauty

The Makeup Shack

The Makeup Shack

Sin-Min

Sin-Min

Kitsch

Kitsch

Chula Beauty

Chula Beauty

New Arrivals

  • Pinky B Beauty Brush Duo Face & Contour Pretty in Pink 2-Piece Set

    Pinky B Beauty Brush Duo Face & Contour Pretty in Pink 2-Piece Set

    Pinky B Beauty Brush Duo Face & Contour Pretty in Pink 2-Piece Set

    Regular price $24.00 USD
    Regular price Sale price $24.00 USD
    Unit price /  per 
  • Cake Pop Lip Gloss by Gia Taylor Pink Iridescent Lip Gloss with Vanilla Cake Scent

    Cake Pop Lip Gloss by Gia Taylor Pink Iridescent Lip Gloss with Vanilla Cake Scent

    Cake Pop Lip Gloss by Gia Taylor Pink Iridescent Lip Gloss with Vanilla Cake Scent

    Regular price $10.00 USD
    Regular price Sale price $10.00 USD
    Unit price /  per 
  • Iced Coffee Lip Gloss by Gia Taylor a Clear High-Shine Lip Gloss with Coffee Scent

    Iced Coffee Lip Gloss by Gia Taylor a Clear High-Shine Lip Gloss with Coffee Scent

    Iced Coffee Lip Gloss by Gia Taylor a Clear High-Shine Lip Gloss with Coffee Scent

    Regular price $10.00 USD
    Regular price Sale price $10.00 USD
    Unit price /  per 
  • Creamy, Long-Wear Lip Liner by Queen Cosmetics – “On Lock” Retractable with Built-In Sharpener

    Creamy, Long-Wear Lip Liner by Queen Cosmetics – “On Lock” Retractable with Built-In Sharpener

    Creamy, Long-Wear Lip Liner by Queen Cosmetics – “On Lock” Retractable with Built-In Sharpener

    Regular price $22.00 USD
    Regular price Sale price $22.00 USD
    Unit price /  per 
  • Pink heart shaped makeup mirror by Innovate the Label with Chula Beauty design for stylish touch-ups

    Pink Heart-Shaped Makeup Mirror by Chula Beauty – Compact, Handheld Design for Glam Touch-Ups

    Pink Heart-Shaped Makeup Mirror by Chula Beauty – Compact, Handheld Design for Glam Touch-Ups

    Regular price $10.00 USD
    Regular price Sale price $10.00 USD
    Unit price /  per 
  • Chula Beauty liquid eyeliner duo featuring a brown and black eyeliner for versatile eye looks

    Liquid Eyeliner Duo – Chula Beauty’s Long-Wear Black & Brown Set with Felt Tip for Precision & Bold Definition

    Liquid Eyeliner Duo – Chula Beauty’s Long-Wear Black & Brown Set with Felt Tip for Precision & Bold Definition

    Regular price $40.00 USD
    Regular price Sale price $40.00 USD
    Unit price /  per 
  • Innovate the Label had me at long-lasting makeup setting spray in a pink bottle and box for all-day wear

    Long-Wear, Hydrating Setting Spray by Pinky B Beauty – Locks In Makeup with Dewy Finish

    Long-Wear, Hydrating Setting Spray by Pinky B Beauty – Locks In Makeup with Dewy Finish

    Regular price $28.00 USD
    Regular price Sale price $28.00 USD
    Unit price /  per 
  • Girlactik Blush Me & Glow Face Palette with three shades for a radiant glow and versatile looks

    Blush Me & Glow Palette – Girlactik’s Radiant Blush, Bronzer & Highlighter with Squalane, Chamomile & Hyaluronic Infusion

    Blush Me & Glow Palette – Girlactik’s Radiant Blush, Bronzer & Highlighter with Squalane, Chamomile & Hyaluronic Infusion

    Regular price $35.00 USD
    Regular price Sale price $35.00 USD
    Unit price /  per 
View all

Let customers speak for us

from 26 reviews
🤩🤩🤩

Excelente y con olor impresionante ,me hace sentir fresca la piel y su efecto se nota al instante,súper recomendado

Zayma Muñoz
06/20/2025
LaLa Recipe Glow Face Moisture Mask in Watermelon
LaLa Recipe Glow Face Moisture Mask in Watermelon
Me enamoré de los productos

Estos productos me encantaron,tenía tiempo tratando de encontrarlos para mejorar mi maquillaje

Zayma Muñoz
06/20/2025
Customize Your Own 6-Piece Beauty Bundle, Not a subscription—shop again anytime you want.
Customize Your Own 6-Piece Beauty Bundle, Not a subscription—shop again anytime you want.
Lala

Súper Efectivo!!

Yany
06/20/2025
LaLa Recipe Glow Face Moisture Mask in Watermelon
LaLa Recipe Glow Face Moisture Mask in Watermelon
Love it!

I use this whenever I need to quickly tame flyaways or to create an easy slick back.

Brianna
06/12/2025
Rizos Curls Hair Wax Stick for Baby Hairs and Slick Backs
Rizos Curls Hair Wax Stick for Baby Hairs and Slick Backs
Long lasting beautiful mattes

I'm impressed with the pigmentation of these liquid lipsticks 💄. I got the shade demure a dusty rose shade. What I like about this formula is that when it dries it doesn't feel sticky, and is very comfortable. For sure I'm getting more shades!!

Laura Flores
05/10/2025
Girlactik Lip Paint for All Day Wear
Girlactik Lip Paint for All Day Wear
GREAT BRUSH

This brush is not only multi-task because it has 4 different brushes in one but the angle blush part is great for bronzer, blush and highlight. The sponge is not only good for liquids but also for powders. The angle eye brush is great for liner but also for the brows. The shadow brush is great for packing eyeshadow or the contour your nose. The bristles are super soft.

Laura Flores
05/08/2025
4-in-1 Eyeshadow Brush – Alleyoop’s Compact, Multi-Use Tool for Blending, Liner & Detail
4-in-1 Eyeshadow Brush – Alleyoop’s Compact, Multi-Use Tool for Blending, Liner & Detail
I bought several LARGE BUNDLES and I got so many TOP QUALITY products !

I bought several LARGE BUNDLES and I got so many TOP QUALITY products like Alamar cosmetics, ALLEYOOP, Luna Magic , CHULA BEAUTY. Helen is AMAZING HER CUSTOMER SERVICE IS BEYOND. ALL THE PRODUCTS THAT I ALWAYS GET ARE AMAZING! I I highly recommend you giving the large or medium bundle a chance YOU WONT REGRET IT.

Emanuel Flores
05/06/2025
Smudge-Proof Tubing Mascara by Blinc – Water-Resistant, Long-Wear Lash Extension Effect
Smudge-Proof Tubing Mascara by Blinc – Water-Resistant, Long-Wear Lash Extension Effect
Love

I love the texture of these. The color of the two lipsticks I have tried are great. The bundles are an affordable way to try them out for yourself. You will definitely not be disappointed with anything you choose.

Pamela
05/04/2025
Le Crème Lipstick – Girlactik’s Rich, Creamy Formula with Hydrating Satin Finish
Le Crème Lipstick – Girlactik’s Rich, Creamy Formula with Hydrating Satin Finish
Get it!

The products in this Iconic London bag are amazing. I will definitely be repurchasing the products. The liquid brow was a surprise. I didn’t know I needed it! Thank you, Helen. You always find the best products for us to try.

Pamela
05/04/2025
Iconic London Makeup Set Dance Til We Drop
Iconic London Makeup Set Dance Til We Drop
Beautiful palette

This not only beautiful, but it blends easy and it could be used for everyday eye looks. The shimmer shadows are creamy and can help the mattes to grip better or alone for a pop of shimmer.

Laura Flores
05/03/2025
Girlactik Essential Neutral Eyeshadow Palette for Beauty Lovers
Girlactik Essential Neutral Eyeshadow Palette for Beauty Lovers
Jellly cleansers.

Best cleansers I’ve ever tried.
The orange one it really calms the skin leaving it clean and smooth at the same time.
The blue one leaves the skin clean, soft and very hydrated it.
It’s having skin care and aromatherapy at the same time!!!

Ana Torres
08/15/2025
Ceramic Bathtub Soap Dish for beauty bars
Ceramic Bathtub Soap Dish for beauty bars
LOVE

I purchased 6 of the Chic Chemistry samplers and I honestly love them all. I wanted to try a few of them to see which scents I would like for different events before purchasing the full-size components (everyday wear, girls night out, date night, etc.). I definitely found the scents for me and will be purchasing the full sizes (727 and 411 are my favorites so far). The product is affordable and the scent lasts a long time. I also love that since it is an oil I can put some of it on the ends of my hair which adds a whole new level to smelling sweet throughout the day.

Micah
07/10/2025
Chic Chemistry Affordable Scent Samples Set
Chic Chemistry Affordable Scent Samples Set
Smell Fantastic, but doesn’t break the bank

Chic Chemistry delivers an excellent product. The sample size is large enough for the buyer to make a decision. When purchased through Innovatie the Label you get 2 of the same scent. I purchased 6 different scents and can’t decide, each is unique. The scents are long lasting and affordable to have different scents for different occasions. Innovate the Label was super quick with the shipping and the items arrived in perfect condition and beautifully packaged. Definitely recommend both the product and the vendor.

Michele Tew
07/01/2025
Chic Chemistry Affordable Scent Samples Set
Chic Chemistry Affordable Scent Samples Set

This is my favorite lip combo ever. I will never be without it

Taylor
06/27/2025
Pinky B Beauty Lip Duo Hydrating, Pigment-Rich Highly Pigmented Liner + Mirror-Shine Gloss
Pinky B Beauty Lip Duo Hydrating, Pigment-Rich Highly Pigmented Liner + Mirror-Shine Gloss
Love these eyeliners

They are the only affordable liners that don’t transfer. When I tightline

susan beaulieu
06/22/2025
Pinky B Beauty Long Lasting Gel Eyeliner Trio Set
Pinky B Beauty Long Lasting Gel Eyeliner Trio Set

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Review picture
Ana Torres
Jellly cleansers.

Best cleansers I’ve ever tried.
The orange one it really calms the skin leaving it clean and smooth at the same time.
The blue one leaves the skin clean, soft and very hydrated it.
It’s having skin care and aromatherapy at the same time!!!

Ceramic Bathtub Soap Dish for beauty bars
Review picture
Micah
LOVE

I purchased 6 of the Chic Chemistry samplers and I honestly love them all. I wanted to try a few of them to see which scents I would like for different events before purchasing the full-size components (everyday wear, girls night out, date night, etc.). I definitely found the scents for me and will be purchasing the full sizes (727 and 411 are my favorites so far). The product is affordable and the scent lasts a long time. I also love that since it is an oil I can put some of it on the ends of my hair which adds a whole new level to smelling sweet throughout the day.

Chic Chemistry Affordable Scent Samples Set
Review picture
Michele Tew
Smell Fantastic, but doesn’t break the bank

Chic Chemistry delivers an excellent product. The sample size is large enough for the buyer to make a decision. When purchased through Innovatie the Label you get 2 of the same scent. I purchased 6 different scents and can’t decide, each is unique. The scents are long lasting and affordable to have different scents for different occasions. Innovate the Label was super quick with the shipping and the items arrived in perfect condition and beautifully packaged. Definitely recommend both the product and the vendor.

Chic Chemistry Affordable Scent Samples Set
Review picture
Taylor

This is my favorite lip combo ever. I will never be without it

Pinky B Beauty Lip Duo Hydrating, Pigment-Rich Highly Pigmented Liner + Mirror-Shine Gloss
Review picture
susan beaulieu
Love these eyeliners

They are the only affordable liners that don’t transfer. When I tightline

Pinky B Beauty Long Lasting Gel Eyeliner Trio Set