Welcome to Innovate, the Label – Where beauty meets bold ideas, indie brands, and a community that thrives on creativity.

Innovate, the Label was born from the vision of Helen Mantilla, founder of HM Agency, a product development powerhouse. Helen recognized the need for a space where indie beauty brands could not only showcase their products but also connect directly with the communities that love them. What started as an extension of her work in amplifying emerging brands has evolved into a vibrant marketplace, where beauty is as diverse as the people behind it. Innovate, the Label is more than just a platform; it's Helen's mission to elevate indie beauty, bringing fresh, innovative products to the forefront while celebrating the stories and passion behind them.