About Us

Who We Are

Welcome to Innovate the Label, where your vision of beauty and innovation becomes reality. Founded in 2019, we embarked on a journey to revolutionize the private label cosmetics industry by bridging the gap between emerging beauty brands and high-quality cosmetic manufacturing. Our headquarters are nestled in Miami, but our impact and clients are global.

Our Story

From the spark of inspiration in Helen Mantilla's mind to the establishment of a full-service development hub, Innovate the Label's history is a story of innovation, persistence, and unyielding commitment to quality. We started with a simple mission: to make high-end cosmetic manufacturing accessible, transparent, and uncomplicated for brands at every stage of their growth journey.

We understood early on that every brand has a unique story and vision. Thus, we dedicated ourselves to not just creating products but being a steppingstone in our clients' success stories. Each brand we partnered with pushed us to innovate, leading to a diverse portfolio of successes that fuel our passion for what we do.

What We Offer

At Innovate the Label, we specialize in low minimum quantity orders, recognizing the potential in each vision, whether it comes from a new indie brand or an established enterprise looking to expand. Our services are comprehensive, including state-of-the-art manufacturing, dynamic packaging solutions, formula customization, branding guidance, compliance, and logistics support.

Beyond creating products, we foster relationships. Our team isn't just a collection of experts but enthusiasts who foresee trends, understand market shifts, and above all, value our clients' trust.

Our Values

  • Innovation: From formula development to packaging solutions, innovation isn't just what we do; it's who we are.
  • Quality: We commit to unparalleled quality standards, ensuring that every product we develop stands out and upholds the integrity of your brand.
  • Partnership: We believe in growth through collaboration, standing as a supportive pillar for our clients, fostering transparent and enduring relationships.
  • Sustainability: Conscious of our environmental footprint, we continuously adapt our processes and offerings to support sustainability, reflecting this commitment in eco-friendly packaging options and responsible sourcing.

Vision and Mission

Our vision is a cosmetics industry where quality, sustainability, and innovation are not exclusive to the top tiers of the market. We strive to democratize the beauty sector, making exceptional manufacturing processes accessible to brands big and small.

Our mission is to be the behind-the-scenes force propelling our clients to the forefront of the beauty industry. By focusing on personalized solutions, customer-centric service, and flexible offerings, we turn your aspirations into achievements.

Join Our Journey

We're more than a service; we're a community. We invite you to be a part of our story, pushing the boundaries of beauty and innovation. With each new project, we're not just launching a product; we're setting a new standard, building legacies, and shaping the industry's future.

Contact us, share your vision, and let's create something extraordinary together.

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