✨AMIGASGIVING✨

A Night of Beauty, Community & Gratitude

This Thanksgiving, we are reflecting on one of the most heart-filled moments we hosted this year: Amigasgiving, an intimate celebration where creators, customers, and amigas gathered for a night of glam, chisme, and genuine community connection.

Held at Hutong in Brickell, the evening felt warm, elevated, and full of magic. It's the type of magic that only happens when women come together to celebrate each other.

A Night Filled With Gratitude

Amigasgiving was more than a gathering, it was a heartfelt reminder of why this community is so meaningful to us.

Thank you to every creator, every customer, every amiga who showed up with love, laughter, and open arms. We are entering the holiday season with full hearts and so much excitement for what is ahead… especially our biggest event of the year on December 7th.

From the Innovate The Label family to yours,
Happy Thanksgiving, Amigas.

✨AMIGASGIVING, The Experience✨

Station by Station

Innovate The label

🎁 Gift Station

Guests kicked off their night with a playful moment of excitement: Each amiga picked a folded slip of paper at random, which revealed a number tied to a door on our Advent Calendar. Once they opened their assigned door, they kept whatever beauty product was inside, no swapping, no second guesses, pure surprise. It was one of the cutest interactive moments of the evening, filled with laughs, gasps, and “OMG I love this one!” reactions.

Build Your Own Advent

innovate the label

💬 Chismecito Station

Our most iconic station of the night: The Chismecito Corner. Hosted by @laauravalentina, we greeted guests and welcomed them to share a chisme moment with us. We recorded video conversations asking guests to share:

a juicy (but safe!) chisme — beauty related or completely random
something they are curious about that maybe “no les importa, pero igual quieren saber”
and of course… whether we will be seeing them at our December 7th Art Basel Beauty Event

It was raw, funny, and so authentically Latina community. Easily one of the most memorable touchpoints of the night.

Our Next Event

Artist Couture

✨ Glam Touch-Up Station

The glam station was a complete hit thanks to @nessathinkz, who added the perfect touch-ups all night long. She used Artist Couture’s Love Sprung Blush in the shade “Love Struck”, a buildable formula that melted seamlessly into every skin tone. It gave each guest the soft-pop flush they needed for their photos, videos, and the overall glow of the night. It was quick, luxe, and made everyone feel ready for their close-up.

Shop Blushes

innovate the label

📸 Photobooth Station

The photobooth was nonstop fun and a total bestie magnet. Everyone posed with their amigas, their glam, their drinks, their bundles… and walked away with printed physical photos as keepsakes. Printouts made the experience feel nostalgic, tangible, and perfect for the fridge, mirror, or scrapbook. No event is complete without those “this is definitely going on my vision board” pictures.

Our Dec.7 Event