Here at Innovate The Label, Día de los Muertos isn’t just another day on the calendar—it’s a vibrant celebration of life, culture, and family roots that run deep. As a Latina owned and family-operated beauty marketplace founded by Mexican-American Helen Mantilla, we’re all about honoring tradition while bringing something fresh and innovative to beauty.
Inspired by Heritage, Driven by Innovation
Día de los Muertos is a powerful reminder of the love, stories, and memories passed down through generations. Helen’s entrepreneurial journey in the beauty world started with the Helen Mantilla Agency, where she has helped aspiring business owners craft innovative product lines that are both inclusive and true to diverse beauty standards. With Innovate The Label, Helen brings this same passion and expertise to indie beauty brands, curating unique products that honor rich heritage while embracing today’s trends.
A Marketplace Rooted in Family
Our marketplace isn’t just about selling products; it’s about connecting with the beauty and history behind each item. Every product in our lineup—from bold lip colors to innovative accessories—celebrates cultural roots, making each a little piece of history and art. Whether you're adding a pop of marigold-inspired makeup to your look or enjoying a self-care ritual passed down from generations, we’re here to help you find beauty that feels personal and meaningful.
A Labor of Love and Tradition
Helen and the team work closely with indie creators, many of whom draw inspiration from age-old beauty practices, natural ingredients, and traditions passed down through their families. This collaboration creates a marketplace that isn’t just about products; it’s about building a community around shared values and respect for cultural heritage. By supporting these brands, we’re celebrating the creative spirit of the indie beauty industry and the generations of wisdom that fuel it.
Join the Celebration
So this Día de los Muertos, come celebrate with us! Browse the marketplace, discover indie brands that value the beauty of tradition, and find products that make you feel connected to something larger. Here’s to honoring family, tradition, and all the vibrant beauty in between.
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